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True beauty takes a lot of hard work. A very sophisticated look takes a good deal of thought. In fact, nothing is better for beauty than a well-developed philosophy that takes under consideration one's goals for a resplendent appearance and a dignified spirit. There is a correspondence between the charm of outer form and the elegance within, and the secrets of allure are revealed to anyone who understands the connection. This line of thinking, when incorporated into a cosmetic company's mission and world view, also leads to quality beauty products. Davines aspires to demonstrate this philosophy through its contribution to the world of cosmetics and recognize the link between inner and outer beauty where they strive to produce quality products using only the best ingredients. The idea of beauty as growing out of a correspondence between form and substance is part of the Italian Renaissance tradition.

When a person feels good on the inside, their outer appearance radiates as there is a wonderful harmony going on. Good taste results in good looks, as the harmony inside promotes the basic yet elegant decoration of the interface between the substance and the rest of the world -the interface being, certainly, an individual's body and face or a company's goods and services. Everyone is different, so it is important for each individual to develop a personalized conception of beauty. Davines thinks that beauty grows out of a respect for individuality and a freedom to express the unique sophistication within each of us. Cosmetics are not masks that turn our features into a copy of a face we've seen in a publication; they are tools for bringing out the beauty of an individual's natural characteristics. Each person's face is a combination of subtle curves and rich colors that can't be found somewhere else.

Using useful tools in a beauty program, each combination can be appreciated and emphasized. A beauty supplier will not be successful until it can appeal to everyone just like a person can not reach their full potential without achieving a small amount of inner harmony. The term “sustainable” in the beauty industry has a couple of meanings. First and foremost, it means the invigorating relationship between inner beauty and outside appearance. In accordance with this overarching concept, sustainability also refers to the minimization of production's impact on the actual environment, the use of natural ingredients, the creation of a congenial and inspiring work place, the freedom to intuit and develop new concepts, and the effort to be ethical and promote trusting relationships both within a company and with the rest of the world. Sustainability and beauty tend to be inseparable concepts, for beauty is an expression of health and the possibility of longevity. Goodness finds its expression in an exquisite physical appearance.

Davines creates cosmetics with sustainability in mind at each step of the way. Davines is so diligent, their plants and other locations are solar and wind powered since 2006, where they have an eco friendly approach to maintaining their business which extend to their product lines which are recognized for their all natural approach to beauty. The green minded company encourages people to nurture their own individual beauty and to promote the health of the planet by maintaining a strong beauty regimen using this sound philosophy which only uses the purest and most natural compounds.

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